Opportunities and Challenges for the Thin-film Projected Capacitive Touch Panel Industry

In the second half of 2012, Apple incorporated thin-film projected capacitive touch features into its iPad Mini putting this technology into the spotlight. However, even before Apple's decision, the technology had already gained a significant share in the market due to its cost advantage. In 2011, thin-film projected capacitive touch technology accounted for 33% of touch panels used in smartphones and tablets, and this ratio rose further to approximately 40% in 2012. The considerable growth of mid-range to value-line consumer electronics products in 2013, as well as the expectation that numerous branded vendors will switch technologies, has further improved the outlook for this technology. This report analyzes the challenges manufacturers face in their quest to take advantage of business opportunities in this technology segment.

1Technological Diversity Results in Disparate Market Trends
2. Demand for Low-cost Solutions Drives Thin-film Projected Capacitive Touch Market
2.1 Clear Value-line Trend among Consumer Electronics Products
2.2 Price Affecting Touch-enabled Notebook PC Sales
3. Changes in Industrial Design of End-products to Affect Next Growth Wave of Touch Technology
3.1 Flexible Display Development Presents Opportunities for Thin-film Touch Panels
3.2 Cover Glass Differentiation Benefits Thin-film Touch Technology
4. Developing Substitutes for ITO Thin Film Key for Competitiveness
4.1 Competitive Advantages in Thin-film Touch Development
MIC Perspective
Appendix

List of Figures

Figure 1 Share of Touch Technologies among Smartphones Equipped with Touch Screens 
Figure 2 Shares of Touch Technologies among Tablets Equipped with Touch Screens 
Figure 3 Smartphone Shipment Volume by Price Point, 2012 - 2013 
Figure 4 Comparison of Lightweight Features and Cost Competitiveness among Touch Technologies 
Figure 5 Specifications Comparison of Touch Technologies 
Figure 6 Future Developments in Touch Panel Structure 
Figure 7 Current Status of the ITO Thin Film Supply Chain

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