Cloud computing is one of the hottest segments in information technology today along with mobile and wireless. Today, the number of smartphones in the US exceeds the number of laptops, tablets are enjoying significant growth, and just about every employee has one, two or even three mobile devices. Enterprise IT now has to deal with the additional responsibility of serving customers who use their mobile products to interact with the organization.
Cloud is moving beyond computing and storage and into an entirely new realm of communications, applications, content and applications. Evidence of this evolution ranges from common examples, such as Google Voice for Cloud-based communications, to less common examples such as Cloud-based payments solutions within the mobile commerce arena.
This research evaluates companies, solutions, opportunities, and the future market for Cloud-based communications, applications, content, and commerce. This report is must reading for anyone looking beyond computing alone, back-up/synchronization, and/or hosting for new revenue opportunities in Cloud-based services.
Target Audience:
Cloud infrastructure and service providers
Network operators (fixed and wireless/mobile)
Network infrastructure and datacenter providers
Network integrators and professional services providers
Communications, applications, content, and commerce VAS providers
Report Benefits:
Forecasts for cloud-based services
Understand each cloud solution type
Identify opportunities for cloud services beyond computing
Identify opportunities for cloud services for small and medium businesses (SMB)
Learn about the interest and willingness to pay for consumer personal cloud services
Identify industry developments, trends, and the future potential for cloud based services
Understand opportunities for Cloud-based communications, applications, content, and commerce
Understand business models and market potential for all major cloud based hosting of infrastructure and services
Cloud is moving beyond computing and storage and into an entirely new realm of communications, applications, content and applications. Evidence of this evolution ranges from common examples, such as Google Voice for Cloud-based communications, to less common examples such as Cloud-based payments solutions within the mobile commerce arena.
This research evaluates companies, solutions, opportunities, and the future market for Cloud-based communications, applications, content, and commerce. This report is must reading for anyone looking beyond computing alone, back-up/synchronization, and/or hosting for new revenue opportunities in Cloud-based services.
Target Audience:
Cloud infrastructure and service providers
Network operators (fixed and wireless/mobile)
Network infrastructure and datacenter providers
Network integrators and professional services providers
Communications, applications, content, and commerce VAS providers
Report Benefits:
Forecasts for cloud-based services
Understand each cloud solution type
Identify opportunities for cloud services beyond computing
Identify opportunities for cloud services for small and medium businesses (SMB)
Learn about the interest and willingness to pay for consumer personal cloud services
Identify industry developments, trends, and the future potential for cloud based services
Understand opportunities for Cloud-based communications, applications, content, and commerce
Understand business models and market potential for all major cloud based hosting of infrastructure and services
1.0 EXECUTIVE SUMMARY 5
2.0 INTRODUCTION 6
2.1 CLOUD COMPUTING 6
2.2 DATA BACK-UP AND SYNCHRONIZATION 7
2.3 BEYOND COMPUTING AND DATA BACK-UP: MOBILE CACC 7
3.0 CLOUD SOLUTION TYPES 8
3.1 PRIVATE VS. PUBLIC AND OTHER CLOUD SOLUTIONS 8
3.1.1 PRIVATE CLOUDS 8
3.1.2 COMMUNITY CLOUDS 9
3.1.3 PUBLIC CLOUD 9
3.1.4 HYBRID CLOUD 9
3.2 CLOUD SOLUTION TYPES 10
3.2.1 INFRASTRUCTURE AS A SERVICE (IAAS) 10
3.2.2 PLATFORM AS A SERVICE (PAAS) 11
3.2.3 SOFTWARE AS A SERVICE (SAAS) 11
4.0 COMMUNICATIONS, APPLICATIONS, CONTENT, AND COMMERCE 14
4.1 COMMUNICATIONS 14
4.2 APPLICATIONS 15
4.3 CONTENT 15
4.4 COMMERCE 16
4.5 HYBRID CLOUD SOLUTIONS FOR CACC 18
5.0 ENTERPRISE CHALLENGES: BYOD AND BYOT IN THE CLOUD 19
5.1 BYOD CHALLENGES 19
5.2 BYOT CHALLENGES 21
6.0 MOBILE PERSONAL CONSUMER CLOUD SERVICES 24
6.1 CONSUMER MOBILITY AND THE CLOUD: STATISTICS AND FORECASTS 24
6.2 COMMERCIAL CONSIDERATIONS 25
6.2.1 WHAT CONSUMERS WILL STORE IN AND ACCESS FROM THE CLOUD 25
6.2.2 WHAT DEVICES CONSUMERS WILL USE TO ACCESS THE CLOUD 25
6.2.3 WHERE AND HOW CONSUMERS WILL ACCESS THE CLOUD 26
6.2.4 WHAT COMPANIES DO CONSUMERS IDENTIFY WITH CLOUD SERVICES 26
6.2.5 CONSUMER WILLINGNESS TO PAY FOR PERSONAL CLOUD SERVICES 26
6.3 KEY CONCERNS AND SOLUTIONS FOR PERSONAL CLOUD SERVICES 27
6.3.1 LTE OPENS THE WAY TO ANYWHERE, ANYTIME, ANY DEVICE ACCESS 27
6.3.2 LTE DRIVES CLOUD GROW ACCELERATION VIA USER GENERATED CONTENT (UGC) 28
6.3.3 DIGITAL RIGHTS MANAGEMENT (DRM) 28
6.3.4 NETWORK AND DEVICE OPTIMIZATION 29
6.3.5 CLOUD DATA SECURITY 29
6.3.6 IDENTITY MANAGEMENT FOR CLOUD SERVICES 29
6.3.7 CLOUD SERVICES BROKERING AND CLOUD MEDIATION 29
7.0 REPRESENTATIVE PERSONAL CLOUD SERVICE PROVIDERS 30
7.1 BACKUP GENIE 30
7.2 CARBONITE 30
7.3 IBACKUP 30
7.4 JUSTCLOUD.COM 30
7.5 LIVEDRIVE 30
7.6 MOZY 30
7.7 MYPCBACKUP.COM 30
7.8 SOS ONLINE BACKUP 30
7.9 SUGARSYNC 30
7.10 ZIP CLOUD 31
7.11 COMPARATIVE ANALYSIS 31
8.0 CLOUD ROI: A CASE STUDY 32
9.0 SMB CLOUD SERVICES CONSIDERATIONS 35
9.1 STRENGTHS 35
9.1.1 REDUCED COST 35
9.1.2 INCREASED STORAGE 35
9.1.3 FLEXIBILITY 35
9.2 THREATS 35
9.2.1 CLOUD SECURITY 35
9.2.2 DOWNTIME 35
9.2.3 CLOUD MANAGEABILITY 36
9.2.4 CLOUD STANDARDS 36
9.2.5 CLOUD GOVERNANCE 36
9.2.6 DATA IN THE CLOUD 36
10.0 REPRESENTATIVE VENDOR SERVICES AND SOLUTIONS 37
10.1 AMAZON 38
10.2 APPLE 38
10.3 GOOGLE 39
10.4 IBM 39
10.5 MICROSOFT 40
10.6 ORACLE 41
10.7 SALESFORCE.COM 41
10.8 VERIZON 41
11.0 REPRESENTATIVE CLOUD INDUSTRY DEVELOPMENTS 42
11.1 CENTURYLINK TO ACQUIRE APPFOG 42
11.2 IBM ACQUIRING SOFTLAYER FOR PRIVATE CLOUD INFRASTRUCTURE 42
11.3 SPRINT, IBM, SMARTPHONES AND THE CLOUD 42
11.4 MOBILE HELIX AND DATA SECURITY 43
11.5 MITEL ACQUIRES PRAIRIEFYRE CONTACT CENTER BUSINESS FOR $20M 43
12.0 CLOUD MYTHS AND REALITIES 44
13.0 CLOUD SERVICES FORECASTS 48
13.1 BUSINESS PROCESS AS A SERVICE (BPAAS) 48
13.2 ADVERTISING AS A SERVICE (AAAS) 49
13.3 COMMERCE AS A SERVICE (CAAS) 49
13.4 SOFTWARE AS A SERVICE (SAAS) 51
13.5 PLATFORM AS A SERVICE (PAAS) 54
13.6 INFRASTRUCTURE AS A SERVICE (IAAS) 55
14.0 MARKET TRENDS AND THE FUTURE OF THE CLOUD 60
14.1 INTERNET PROTOCOL AND WEB-BASED APPLICATIONS 60
14.2 PRIMARY BUSINESS DRIVERS FOR THE CLOUD: ENTERPRISE AND WIRELESS 60
14.2.1 BUSINESS TRANSFORMATION 61
14.2.2 WIRELESS IN BUSINESS AND CONSUMERS 62
14.3 BROADBAND WIRELESS AND THE CLOUD 63
14.4 NETWORK OPERATORS, API, AND THIRD-PARTY CLOUD-BASED MVAS APPLICATIONS 63
15.0 CONCLUSIONS AND RECOMMENDATIONS 65
15.1 WIRELESS CARRIERS 65
15.2 ENTERPRISE 66
Figures
Figure 1: YOY BPaaS Market value growth forecast 2011-2017 48
Figure 2: BPaaS Sector CAGR 2012 - 2017 49
Figure 3: Cloud Advertising CAGR 2012 - 2017 49
Figure 4: Cloud Payments Market Projection 2012 - 2017 50
Figure 5: E-commerce BPasS Platform Growth 2012 - 2017 50
Figure 6: Application Services Growth Forecast 2012 - 2017 51
Figure 7: Fastest Growing SaaS Areas by CAGR 2012 - 2017 52
Figure 8: SaaS CRM Revenue Forecast 2012 - 2017 52
Figure 9: Sector Market Value 2012 – 2017 53
Figure 10: SaaS ERP Market Value 2012 - 2017 53
Figure 11: SaaS SCM Market Value 2012 - 2017 54
Figure 12: PaaS Growth Forecast 2012 - 2017 54
Figure 13: CAGR by PaaS Sub-segment 2012 - 2017 55
Figure 14: Infrastructure as a Service (IaaS) Revenue Forecast 2012 - 2017 56
Figure 15: CAGR by IaaS Segment 2012 - 2017 56
Figure 16: Computing Sub-segment Revenue Forecast 2012 - 2017 57
Figure 17: Consolidated Cloud Management and Security Market Value 2012 - 2017 57
Figure 18: Cloud Management and Security Services CAGR 2012 - 2017 58
2.0 INTRODUCTION 6
2.1 CLOUD COMPUTING 6
2.2 DATA BACK-UP AND SYNCHRONIZATION 7
2.3 BEYOND COMPUTING AND DATA BACK-UP: MOBILE CACC 7
3.0 CLOUD SOLUTION TYPES 8
3.1 PRIVATE VS. PUBLIC AND OTHER CLOUD SOLUTIONS 8
3.1.1 PRIVATE CLOUDS 8
3.1.2 COMMUNITY CLOUDS 9
3.1.3 PUBLIC CLOUD 9
3.1.4 HYBRID CLOUD 9
3.2 CLOUD SOLUTION TYPES 10
3.2.1 INFRASTRUCTURE AS A SERVICE (IAAS) 10
3.2.2 PLATFORM AS A SERVICE (PAAS) 11
3.2.3 SOFTWARE AS A SERVICE (SAAS) 11
4.0 COMMUNICATIONS, APPLICATIONS, CONTENT, AND COMMERCE 14
4.1 COMMUNICATIONS 14
4.2 APPLICATIONS 15
4.3 CONTENT 15
4.4 COMMERCE 16
4.5 HYBRID CLOUD SOLUTIONS FOR CACC 18
5.0 ENTERPRISE CHALLENGES: BYOD AND BYOT IN THE CLOUD 19
5.1 BYOD CHALLENGES 19
5.2 BYOT CHALLENGES 21
6.0 MOBILE PERSONAL CONSUMER CLOUD SERVICES 24
6.1 CONSUMER MOBILITY AND THE CLOUD: STATISTICS AND FORECASTS 24
6.2 COMMERCIAL CONSIDERATIONS 25
6.2.1 WHAT CONSUMERS WILL STORE IN AND ACCESS FROM THE CLOUD 25
6.2.2 WHAT DEVICES CONSUMERS WILL USE TO ACCESS THE CLOUD 25
6.2.3 WHERE AND HOW CONSUMERS WILL ACCESS THE CLOUD 26
6.2.4 WHAT COMPANIES DO CONSUMERS IDENTIFY WITH CLOUD SERVICES 26
6.2.5 CONSUMER WILLINGNESS TO PAY FOR PERSONAL CLOUD SERVICES 26
6.3 KEY CONCERNS AND SOLUTIONS FOR PERSONAL CLOUD SERVICES 27
6.3.1 LTE OPENS THE WAY TO ANYWHERE, ANYTIME, ANY DEVICE ACCESS 27
6.3.2 LTE DRIVES CLOUD GROW ACCELERATION VIA USER GENERATED CONTENT (UGC) 28
6.3.3 DIGITAL RIGHTS MANAGEMENT (DRM) 28
6.3.4 NETWORK AND DEVICE OPTIMIZATION 29
6.3.5 CLOUD DATA SECURITY 29
6.3.6 IDENTITY MANAGEMENT FOR CLOUD SERVICES 29
6.3.7 CLOUD SERVICES BROKERING AND CLOUD MEDIATION 29
7.0 REPRESENTATIVE PERSONAL CLOUD SERVICE PROVIDERS 30
7.1 BACKUP GENIE 30
7.2 CARBONITE 30
7.3 IBACKUP 30
7.4 JUSTCLOUD.COM 30
7.5 LIVEDRIVE 30
7.6 MOZY 30
7.7 MYPCBACKUP.COM 30
7.8 SOS ONLINE BACKUP 30
7.9 SUGARSYNC 30
7.10 ZIP CLOUD 31
7.11 COMPARATIVE ANALYSIS 31
8.0 CLOUD ROI: A CASE STUDY 32
9.0 SMB CLOUD SERVICES CONSIDERATIONS 35
9.1 STRENGTHS 35
9.1.1 REDUCED COST 35
9.1.2 INCREASED STORAGE 35
9.1.3 FLEXIBILITY 35
9.2 THREATS 35
9.2.1 CLOUD SECURITY 35
9.2.2 DOWNTIME 35
9.2.3 CLOUD MANAGEABILITY 36
9.2.4 CLOUD STANDARDS 36
9.2.5 CLOUD GOVERNANCE 36
9.2.6 DATA IN THE CLOUD 36
10.0 REPRESENTATIVE VENDOR SERVICES AND SOLUTIONS 37
10.1 AMAZON 38
10.2 APPLE 38
10.3 GOOGLE 39
10.4 IBM 39
10.5 MICROSOFT 40
10.6 ORACLE 41
10.7 SALESFORCE.COM 41
10.8 VERIZON 41
11.0 REPRESENTATIVE CLOUD INDUSTRY DEVELOPMENTS 42
11.1 CENTURYLINK TO ACQUIRE APPFOG 42
11.2 IBM ACQUIRING SOFTLAYER FOR PRIVATE CLOUD INFRASTRUCTURE 42
11.3 SPRINT, IBM, SMARTPHONES AND THE CLOUD 42
11.4 MOBILE HELIX AND DATA SECURITY 43
11.5 MITEL ACQUIRES PRAIRIEFYRE CONTACT CENTER BUSINESS FOR $20M 43
12.0 CLOUD MYTHS AND REALITIES 44
13.0 CLOUD SERVICES FORECASTS 48
13.1 BUSINESS PROCESS AS A SERVICE (BPAAS) 48
13.2 ADVERTISING AS A SERVICE (AAAS) 49
13.3 COMMERCE AS A SERVICE (CAAS) 49
13.4 SOFTWARE AS A SERVICE (SAAS) 51
13.5 PLATFORM AS A SERVICE (PAAS) 54
13.6 INFRASTRUCTURE AS A SERVICE (IAAS) 55
14.0 MARKET TRENDS AND THE FUTURE OF THE CLOUD 60
14.1 INTERNET PROTOCOL AND WEB-BASED APPLICATIONS 60
14.2 PRIMARY BUSINESS DRIVERS FOR THE CLOUD: ENTERPRISE AND WIRELESS 60
14.2.1 BUSINESS TRANSFORMATION 61
14.2.2 WIRELESS IN BUSINESS AND CONSUMERS 62
14.3 BROADBAND WIRELESS AND THE CLOUD 63
14.4 NETWORK OPERATORS, API, AND THIRD-PARTY CLOUD-BASED MVAS APPLICATIONS 63
15.0 CONCLUSIONS AND RECOMMENDATIONS 65
15.1 WIRELESS CARRIERS 65
15.2 ENTERPRISE 66
Figures
Figure 1: YOY BPaaS Market value growth forecast 2011-2017 48
Figure 2: BPaaS Sector CAGR 2012 - 2017 49
Figure 3: Cloud Advertising CAGR 2012 - 2017 49
Figure 4: Cloud Payments Market Projection 2012 - 2017 50
Figure 5: E-commerce BPasS Platform Growth 2012 - 2017 50
Figure 6: Application Services Growth Forecast 2012 - 2017 51
Figure 7: Fastest Growing SaaS Areas by CAGR 2012 - 2017 52
Figure 8: SaaS CRM Revenue Forecast 2012 - 2017 52
Figure 9: Sector Market Value 2012 – 2017 53
Figure 10: SaaS ERP Market Value 2012 - 2017 53
Figure 11: SaaS SCM Market Value 2012 - 2017 54
Figure 12: PaaS Growth Forecast 2012 - 2017 54
Figure 13: CAGR by PaaS Sub-segment 2012 - 2017 55
Figure 14: Infrastructure as a Service (IaaS) Revenue Forecast 2012 - 2017 56
Figure 15: CAGR by IaaS Segment 2012 - 2017 56
Figure 16: Computing Sub-segment Revenue Forecast 2012 - 2017 57
Figure 17: Consolidated Cloud Management and Security Market Value 2012 - 2017 57
Figure 18: Cloud Management and Security Services CAGR 2012 - 2017 58
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