Introduction
Amid a dwindling UK juice and smoothie category, Cherrygood has achieved notable market success following its launch in 2009. In its first year of operation the brand reported a turnover of £1.2m. Through its taste and specific health benefits, Cherrygood have formed a point of product differentiation and been able capitalize on an untapped niche within the UK soft drinks market.
Features and benefits
* Grow sales of juice and smoothie products by learning how consumer’s health and sensory needs can be leveraged to enhance brand credibility.
* Stimulate ideation and invigorate brands by learning from Cherrygood’s recent success in the fruit juice segment.
* Gain a competitive edge in a dwindling UK juice and smoothie category by uncovering the core needs of today’s consumers.
Highlights
In the wake of the economic downturn, UK consumer down-trading has been rife across the consumer packaged goods (CPG) industry. As a result, the UK juice and smoothie segments has declined at compound annual growth rates (CAGRs) of 1.7% and -20.4% respectively, as shoppers continue to switch to cheaper drinks and soft drink sub-categories.
Amid a dwindling UK juice and smoothie category, Cherrygood reported a turnover of £1.2m for its first 12 months following its launch. Given the fact that smoothie brand Innocent achieved just £200, 000 in sales in its first year, the scale of Cherrygood’s success is evident.
The use of Montmorency cherries has enabled Cherrygood to boast a range of unique and superior health benefits, from muscle recovery in athletes to alleviating gout. As a result, Cherrygood has been able to tap into the consumer trend towards positive nutrition by providing consumers with an affordable, yet novel, health-focused beverage.
Your key questions answered
* How has UK consumer down-trading impacted on the UK juice and smoothie category following the recession?
* How has Cherrygood formed a point of differentiation in the UK juice and smoothie market, and in doing so gained a competitive edge?
* What are the key consumer trends shaping purchasing behaviour in the UK soft drinks market?
For more information, please visit:
http://www.aarkstore.com/reports/Cherrygood-Case-Study-Using-product-differentiation-to-achieve-success-within-the-dwindling-UK-juice-and-smoothie-market-155038.html
Or email us at contact@aarkstore.com or call +918149852585
Related reports
http://www.aarkstore.com/reports/Cherrygood-Case-Study-Using-product-differentiation-to-achieve-success-within-the-dwindling-UK-juice-and-smoothie-market-147584.html
Amid a dwindling UK juice and smoothie category, Cherrygood has achieved notable market success following its launch in 2009. In its first year of operation the brand reported a turnover of £1.2m. Through its taste and specific health benefits, Cherrygood have formed a point of product differentiation and been able capitalize on an untapped niche within the UK soft drinks market.
Features and benefits
* Grow sales of juice and smoothie products by learning how consumer’s health and sensory needs can be leveraged to enhance brand credibility.
* Stimulate ideation and invigorate brands by learning from Cherrygood’s recent success in the fruit juice segment.
* Gain a competitive edge in a dwindling UK juice and smoothie category by uncovering the core needs of today’s consumers.
Highlights
In the wake of the economic downturn, UK consumer down-trading has been rife across the consumer packaged goods (CPG) industry. As a result, the UK juice and smoothie segments has declined at compound annual growth rates (CAGRs) of 1.7% and -20.4% respectively, as shoppers continue to switch to cheaper drinks and soft drink sub-categories.
Amid a dwindling UK juice and smoothie category, Cherrygood reported a turnover of £1.2m for its first 12 months following its launch. Given the fact that smoothie brand Innocent achieved just £200, 000 in sales in its first year, the scale of Cherrygood’s success is evident.
The use of Montmorency cherries has enabled Cherrygood to boast a range of unique and superior health benefits, from muscle recovery in athletes to alleviating gout. As a result, Cherrygood has been able to tap into the consumer trend towards positive nutrition by providing consumers with an affordable, yet novel, health-focused beverage.
Your key questions answered
* How has UK consumer down-trading impacted on the UK juice and smoothie category following the recession?
* How has Cherrygood formed a point of differentiation in the UK juice and smoothie market, and in doing so gained a competitive edge?
* What are the key consumer trends shaping purchasing behaviour in the UK soft drinks market?
For more information, please visit:
http://www.aarkstore.com/reports/Cherrygood-Case-Study-Using-product-differentiation-to-achieve-success-within-the-dwindling-UK-juice-and-smoothie-market-155038.html
Or email us at contact@aarkstore.com or call +918149852585
Related reports
http://www.aarkstore.com/reports/Cherrygood-Case-Study-Using-product-differentiation-to-achieve-success-within-the-dwindling-UK-juice-and-smoothie-market-147584.html
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