Big data - the huge volume of digital data generated worldwide - continues to grow exponentially, opening up new opportunities and creating new challenges for the healthcare, pharmaceutical and biotech industries.
As society adapts to new activities and technologies that generate ever-greater quantities of data relevant to pharma, it is fast becoming a marketing tool that cannot be overlooked. Exactly how best to use big data has yet to be established, but recent research indicates its potential worth in market research, product pricing, patient support and education, and more. The very scale of big data and the difficulty of working with it pose difficult questions about data capture standards and the protection of privacy while accessing invaluable information. Who, for example, provides the expertise?
This comprehensive study will prove an essential companion for anyone hoping to understand big data and its role in pharma marketing.
Report Overview
For this essential report, FirstWord consulted experts on the analysis and application of big data such as Duncan Ross, Director of Data Science at Teradata, a company that works in data management, data gathering and data analysis, for their views, which inform a document that guides the reader through every facet of a complex and ever-expanding subject.
The report opens with a broad definition of big data and goes on to examine the subject in great detail, from looking at its sources to explaining how it is being used as a marketing tool.
Sections on usage in other industries and on the issues and challenges it raises will ensure the reader is fully briefed on big data and how to work with it.
Key Report Features
•A background to big data
•A summary of big data sources for pharma and biotech
•Uses for big data in pharma and biotech marketing
•Lessons from other industries
•Challenges facing those wanting to use big data
•Predictions for the future of big data in pharma and biotech
Key Questions Answered
•Why should I take an interest in big data?
•Can I use social media findings in marketing?
•Should I perform data analysis in-house or use third party suppliers?
•Why is patient support and education important?
Who Should Read This Report?
•Marketing directors at pharmaceutical and biotech companies
•Marketing directors at social media companies
•Business development teams at data analytics companies
•Heads of IT at pharmaceutical and biotech companies
As society adapts to new activities and technologies that generate ever-greater quantities of data relevant to pharma, it is fast becoming a marketing tool that cannot be overlooked. Exactly how best to use big data has yet to be established, but recent research indicates its potential worth in market research, product pricing, patient support and education, and more. The very scale of big data and the difficulty of working with it pose difficult questions about data capture standards and the protection of privacy while accessing invaluable information. Who, for example, provides the expertise?
This comprehensive study will prove an essential companion for anyone hoping to understand big data and its role in pharma marketing.
Report Overview
For this essential report, FirstWord consulted experts on the analysis and application of big data such as Duncan Ross, Director of Data Science at Teradata, a company that works in data management, data gathering and data analysis, for their views, which inform a document that guides the reader through every facet of a complex and ever-expanding subject.
The report opens with a broad definition of big data and goes on to examine the subject in great detail, from looking at its sources to explaining how it is being used as a marketing tool.
Sections on usage in other industries and on the issues and challenges it raises will ensure the reader is fully briefed on big data and how to work with it.
Key Report Features
•A background to big data
•A summary of big data sources for pharma and biotech
•Uses for big data in pharma and biotech marketing
•Lessons from other industries
•Challenges facing those wanting to use big data
•Predictions for the future of big data in pharma and biotech
Key Questions Answered
•Why should I take an interest in big data?
•Can I use social media findings in marketing?
•Should I perform data analysis in-house or use third party suppliers?
•Why is patient support and education important?
Who Should Read This Report?
•Marketing directors at pharmaceutical and biotech companies
•Marketing directors at social media companies
•Business development teams at data analytics companies
•Heads of IT at pharmaceutical and biotech companies
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